Software Business Articles | Auroviq Blog
Practical notes on AI systems, product engineering, architecture, and shipping reliable software.
Antitrust, App Stores, and DMA: How Big Tech Regulation News Affects Your Product Roadmap
EU DMA, US antitrust cases, and app store fee pressure—what software businesses should watch when platforms change rules.
Microsoft Copilot Everywhere: Opportunity or Commodity Threat for Software Vendors?
How Microsoft’s Copilot expansion across Office, Windows, and GitHub pressures independent SaaS—and where specialized products still win.
When Not to Migrate: Fix, Buy, or Retire Instead
Honest decision guide: when migration is the wrong investment—stabilize, repurchase SaaS, retire systems, or contain legacy with a facade.
Business Process Improvement with Software: Where to Start for Real ROI
A practical BPI playbook: map processes, find bottlenecks, choose automation vs productization, measure ROI, and avoid digitizing broken workflows.
AI Product Strategy for Software Companies: Build, Buy, or Embed
Strategic choices for software businesses adding AI—net-new AI products, embedding AI into existing suites, partnering, and portfolio prioritization.
AI SaaS Pricing Models That Work: Seats, Usage, Outcomes, and Hybrid Plans
How to price AI products without lighting money on fire—token pass-through traps, seat vs usage, outcome pricing, free tiers, and enterprise packaging.
From Codebase to Company: Engineering Practices That Make Software Businesses Scale
The operating system of a software business: product discovery, delivery metrics, platform teams, pricing engineering capacity, and customer-driven roadmaps.